About Amedea

Who are we?

AMEDEA was founded in August 2023 by Iraqi pharmacists with a shared vision: to build a leading Iraqi company in the dermocosmetic and skincare sector that meets international standards.

We are more than just a manufacturer—we are a laboratory, developer, marketer, and distributor of innovative skincare solutions. Our integrated model allows us to take products from concept to consumer with full control over quality, cost, and effectiveness.

AMEDEA stands at the intersection of heritage and innovation, drawing inspiration from Iraq’s ancient history while advancing modern dermocosmetic science.

What do we Aspire for ?

Our Vision

To become the umbrella company for local dermocosmetic brands and a trusted partner for international laboratories seeking distribution, co-development, and market presence in Iraq.

Our Mission

To empower beauty and health by developing safe, effective, and accessible dermocosmetic solutions, proudly made in Iraq and inspired by global standards.

Our Core Values

Innovation – Driven by science, inspired by heritage.
Integrity – Transparency in partnerships and marketing.
Excellence – High standards in formulation, production, and distribution.
Disruption – Challenging traditional models with new approaches to branding and market entry.
Collaboration – Building bridges with global laboratories and partners.
Change – Believing in progress and transformation, guided by our slogan “Time to Change.”

Our Divisions

Research & Development

In-house laboratory led by Iraqi pharmacists.
Focus on dermocosmetic products tailored to local needs (climate, skin types, cultural practices).
Open to international collaboration for technology transfer and joint product development.

Manufacturing

Scalable production facilities in Iraq.
Cost-efficient manufacturing with quality controls.
Compliant with dermocosmetic safety standards.

Distribution & Marketing

Nationwide sales network reaching pharmacies, dermatology clinics, and retail outlets.
Strong marketing presence across social media, events, and medical congresses.
Expertise in brand-building strategies for both local and international partners.

Our Strategy

Our Strategy focused on key aspects of making the best products and reaching the highest numbers.

1. Umbrella for Local Brands

AMEDEA will house multiple Iraqi brands, each with unique positioning and target audience.

2. Disruptive Market Entry

Modern branding, storytelling, and pharmacist-led credibility.
Competitive pricing without compromising quality.

3. International Partnerships

Exclusive distribution of selected foreign dermocosmetic brands in Iraq.
Joint ventures with laboratories abroad for co-developed products.

4. Expansion Roadmap

2025–2026: Broaden Amytis product range (lotions, serums).
2026–2027: Expand Savoo Med into full pediatric line.
2027 onward: Launch additional specialized brands (anti-aging, sun care, hair care).

Why Choose Amedea ?

Pharmacist-founded & pharmacist-led – ensuring medical credibility.
Integrated model – from lab to market under one umbrella.
Nationwide reach – strong sales and distribution across Iraq.
Cultural authenticity – Iraqi roots combined with international standards.
Commitment to growth – expanding both local brands and global partnerships.
Time to Change – a new era in Iraqi dermocosmetics.

Collaboration Opportunities

We are actively seeking international laboratories and dermocosmetic companies interested in:

Co-development of products tailored for the Middle East market.
Technology transfer for local production.
Exclusive distribution agreements for Iraq.

Together, we can deliver world-class dermocosmetics to one of the fastest-growing healthcare and beauty markets in the region.